Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis. Retail and wholesale trade managers are employed by retail and wholesale sales establishments or they may own and operate their own store.
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Retail and wholesale trade managers perform some or all of the following duties:
- Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
- Manage staff and assign duties
- Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
- Determine merchandise and services to be sold, and implement price and credit policies
- Locate, select and procure merchandise for resale
- Develop and implement marketing strategies
- Plan budgets and authorize expenditures
- Resolve customer complaints
- Determine staffing requirements and hire or oversee hiring of staff.
- Completion of secondary school is required.
- A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
- Several years of related retail sales experience at increasing levels of responsibility are usually required.
- There is some mobility between managers in this unit group, depending on the product or service.
- Advertising, marketing and public relations managers
- Insurance, real estate and financial brokerage managers
- Restaurant and food service managers
- Retail sales supervisors
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