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Unit Group

0621 Retail and wholesale trade managers

Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis. Retail and wholesale trade managers are employed by retail and wholesale sales establishments or they may own and operate their own store.

Example Titles

antique dealer
assistant manager – retail
automobile repair shop manager
bookstore manager
car dealership manager
cattle dealer
clothing store manager
department store manager
pleasure boat dealer
sporting goods store manager
store manager – retail
supermarket manager
variety store manager

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Main duties


Retail and wholesale trade managers perform some or all of the following duties:
  • Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
  • Manage staff and assign duties
  • Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
  • Determine merchandise and services to be sold, and implement price and credit policies
  • Locate, select and procure merchandise for resale
  • Develop and implement marketing strategies
  • Plan budgets and authorize expenditures
  • Resolve customer complaints
  • Determine staffing requirements and hire or oversee hiring of staff.

Employment requirements

  • Completion of secondary school is required.
  • A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
  • Several years of related retail sales experience at increasing levels of responsibility are usually required.

Additional information

  • There is some mobility between managers in this unit group, depending on the product or service.

Classified elsewhere

  • Advertising, marketing and public relations managers (0124)
  • Insurance, real estate and financial brokerage managers (0121)
  • Restaurant and food service managers (0631)
  • Retail sales supervisors (6211)

Classification Structure - 0