Unit Group

0621 Retail Trade Managers

Retail trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail basis. Retail trade managers are employed by retail sales establishments or they may own and operate their own store.

Example Titles

antique dealer
assistant manager – retail
bookstore manager
car dealership manager
clothing store manager
department store manager
pleasure boat dealer
service station manager
sporting goods store manager
store manager – retail
supermarket manager
travel agency manager
variety store manager

View all titles

Main duties

Retail trade managers perform some or all of the following duties:

• Plan, direct and evaluate the operations of establishments engaged in retail sales or of departments in such establishments
• Manage staff and assign duties
• Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
• Determine merchandise and services to be sold, and implement price and credit policies
• Locate, select and procure merchandise for resale
• Develop and implement marketing strategies
• Plan budgets and authorize expenditures
• Resolve customer complaints
• Determine staffing requirements and hire or oversee hiring of staff.

Employment requirements

• Completion of secondary school is required.

• A university degree or college diploma in business administration or other field related to the product or service being sold may be required.

• Several years of related retail sales experience at increasing levels of responsibility are usually required.

Additional information

• There is some mobility between managers in this unit group, depending on the product or service.

Classified elsewhere

• Insurance, Real Estate and Financial Brokerage Managers (0121)
• Restaurant and Food Service Managers (0631)
• Retail Trade Supervisors (6211)
• Sales, Marketing and Advertising Managers (0611)