5124 Professional Occupations in Public Relations and Communications
Professional occupations in public relations and communications include specialists who develop and implement communication and promotion strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations and for performers, athletes, writers and other talented individuals. Agents such as entertainment, literary and sports agents are included in this group.
media relations officer
public affairs officer
public relations consultant
public relations officer
Occupations in this group are characterized by the following aptitudes, interests and worker functions as they relate to main duties:
- General learning ability to develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations, and to conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by organizations
- Verbal ability to prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions, to act as spokesperson for an organization and answer written and oral inquiries and to represent and act as an agent for talented individuals or individuals with specific occupational expertise
- Innovative interest in co-ordinating information to prepare and oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases, and to develop and organize workshops, meetings, ceremonies and other events for publicity, fund-raising and information purposes
- Methodical interest in gathering, researching and preparing communications material for internal and external audiences, and in assisting in the preparation of brochures, reports, newsletters and other material
- Social interest in persuading to initiate and maintain contact with the media, and to arrange interviews and news conferences; and in co-ordinating special publicity events and promotions to internal and external audiences
3Sitting, standing, walking
L1Regulated inside climate
- A university degree or college diploma in public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
- Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
Artists, writers and athletes
Public interest groups
Social agencies and other organizations
Progression to managerial positions in public relations, communications and fund-raising is possible with additional training and experience.
Advertising specialists (in 1122 Professional Occupations in Business Services to Management)
Authors and Writers (5121)
Conference and Event Planners (1226)
Marketing consultants (in 4163 Business Development Officers and Marketing Researchers and Consultants)
Public relations clerks (in 1453 Customer Service, Information and Related Clerks)
Public relations managers (in 0611 Sales, Marketing and Advertising Managers)
Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing specific singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.