0611.4 Public Relations Managers
Public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in public relations.
director, communications
director, media relations
director, public relations
fundraising campaign manager
promotions manager
DSI
118
VCHBLS
202101
L1
6+,
7+
Main Characteristics
Occupations in this group are characterized by the following aptitudes, interests and worker functions as they relate to main duties:
- General learning ability to plan and organize activities of establishments and departments that develop and implement public relations programs and communication strategies
- Verbal and numerical ability to review and evaluate research reports on public attitudes, to oversee the preparation of publicity and information programs and to review company advertising and sales promotion campaigns
- Directive interest in co-ordinating information to direct and evaluate activities of establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations; and in controlling the release and distribution of publicity
- Social interest in negotiating with senior management to develop public relations policies; and in conferring with associates in industrial relations concerning communications programs for employees, and in maintaining relations with media representatives on behalf of companies and other organizations
- Innovative interest in overseeing development of public relations policies, communication strategies, information programs and public awareness campaigns
Vision
2Near vision
Colour Discrimination
0Not relevant
Hearing
2Verbal interaction
Body Position
1Sitting
Limb Co-ordination
0Not relevant
Strength
1Limited
Location
L1Regulated inside climate
Education/Training
6+,
7+
- Public relations managers require a university degree or college diploma in public relations, communications, marketing, journalism or in a related field
and
several years of experience as an advertising officer, public relations officer, communications officer or in a related occupation.
Commercial establishments
Government departments
Industrial establishments
Marketing consulting companies
Public relations consulting companies
Wholesale establishments
Progression to senior management positions is possible with experience.
Professional Occupations in Public Relations and Communications (5124)
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Retail Trade Supervisors (6211)
Senior Managers – Trade, Broadcasting and Other Services, n.e.c. (0015)